| W&C Furniture Will Now Be Sold In Stores, No Longer Online
w&c will no longer be selling to the general public through their website. They have gone WHOLESALE! The eco-friendly furniture is now located in Canadian stores.
w&c’s website will be used as an online catalog and directory for people to find a store near them. w&c’s received 31,000 hits in one month alone and wants to use that exposure to boost sales in the Canadian retail market. w&c is helping to grow the green movement within the retail market. w&c furniture is quality made environmentally friendly pieces focusing on minimizing our carbon footprint as well as the end users.
Canadian buying trend for 2010 and 2011 is to buy green and locally made pieces. Customers are jumping on board with w&c’s Canadian made environmentally friendly furniture. Supporting w&c’s mission to keep our carbon foot print impact as small as possible.
w&c is popular in the US and Europe and now is wanting to break into the Canadian market. Due to w&c only being an online company in the past, Canadians have yet to catch up to being computer savvy in the online shopping when it comes to larger furniture piece. It has been proven that Canadians want to touch and feel our great products before purchasing. This is the main decision for w&c to enter the wholesale world to make sure the products are accessible to the Canadian consumer market.
w&c was designed on the principle of quality and relating back to the roots of the traditional way of making furniture. Making sure the furniture was created with solid/hardwoods for strength and durability. Going back to the old fashion way of using deep coil, jute and hemp support, with certain stitching and padding techniques for great strength and durability. w&c furniture is created to allow our pieces to be passed down through generations with a main focus on creating an eco friendly product. We believe the green movement is important for this generation and the generations to come. That is why environmentally friendly stains, paints, foam, glues, fabrics, and only FSC approved wood is used in our furniture. We are formaldehyde free as well, eliminating off gassing. w&c also believes by keeping the carbon foot print down it will strengthen the economy and support local businesses. A high percentage of all materials that go into our furniture are Canadian made. What a better way to start a movement than within your own home.
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If you would like more information on where to locate a furniture store nearest you that carries w&c, please visit www.whitewashco.ca/shop . Retailers contact w&c to pick up the line and find out fees by contacting joalcorn@whitewashco.ca |
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